'The White Teeth Company Interview'

The White Teeth Company Interview

Name of your website?

The White Teeth Company

Your name?

jay edwards

Your Location (city, etc)

aylesbury

Please give us a short summary of your website?

Laser teeth whitening treatment to remove teeth staining

What inspired you to launch your own website?

To enable us to get to a wide audience

When did you launch your first website, and what was it?

August 2007

How did you decide on a name for your website?

Research and also most appopriate

What makes it different from other, similar offerings?

Professional and up to date

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Build customer awareness

How does your investment of time and money balance against your success?

Very early but should pay off in time

If you had an unlimited development budget for development, how would you change your site?

Paid search, online advertising, more copywriting

If your site got really big, really quickly, would you be able to keep up with the demand?

More resources and investment

What unexpected costs and headaches have you had to deal with?

Lack of time losts of competition

What has been your biggest challenge?

Writing relevant copy about subject

What method has been most successful for promoting your website?

Inbound links and articles

How has running your website differed from your expectations?

none

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Since August 2007

Looking for knowledge on blogs and forums to build business

This is an area I need some help

What is your website address?

The White Teeth Company

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